This was one of the more fun and creative projects I got to work on at this job. They wanted to include these little gift cards with every post-op bag that they gave to patients. Allowing them to give it to one of their friends or a family member to get a free whitening or whatever special we may be having.
We wanted to have something with some substance behind it and something more unique than just a plain old gift card. So I came up with a couple designs, and once approved I got to work on building some mock-ups that we could shop around to get estimates on.
I'm not sure if they ever went through with this campaign because I left a short while afterwards, but this was a fun one to work on.